I. Sudden Changes in Tariff Policy (A Must-Read for Sellers on the US Site

1? ? us $800 tax-free threshold removed (effective August 29)

Policy basis: White House Executive Order

Core change

? Original tax-exempt amount: cross-border parcels ≤800 US dollars are fully taxed

? New tax types: import duty + state sales tax (in some states, use tax is levied simultaneously)

? Scope of influence:

?FBA Light Small Commodities Program (under $10) : Costs increase by approximately 15%-25%

? independent station direct mail small package: customs clearance time extended by 3-5 days

? Response suggestions:

? urgently adjust pricing strategy (profits for items under $15 need to be recalculated)

? Increase inventory in overseas warehouses by August 15th (enjoy the last train of the old policy)

Ii. Adjustment of Logistics and Distribution Policies

1? ? FBA container regulations relaxed (effective immediately)

New standard

Length: 36 inches

Width/Height: 25 inches

Weight: 50 pounds

? Benefit: Reduced boxed distribution costs for large items

2? ? the threshold for advanced delivery is lowered (effective July 31)

Core change

? on-time delivery rate requirement: 97% → 92%

? evaluation period: 30 days → 7 days (from the first 14 days to the 7th day)

Retention requirements

?100% logistics tracking rate

? order cancellation rate <0.5%

? strategy: Strengthen the control of logistics fluctuations in the past week

Iii. Reconstruction of Traffic and Advertising Ecosystem

1? ? completely stop Google shopping ads (effective from July 21 to 23)

Scope: Core sites in the United States, the United Kingdom, Germany, France, Italy, Spain, Canada, Australia, Japan, etc

Data change: The share of shopping advertisements on the US/UK/German sites has plummeted from 60%/55%/38% to 0%

Reason

? Reduce reliance on external traffic and build a closed loop of in-site advertising

? dealing with the continuous decline in ROI of Google ads

? seller influence

? The exposure rate of new products has declined, and the natural traffic has shrunk (some sellers' sales have plummeted +ACOS have soared)

? in-site advertising competition intensifies, CPC bidding cost is expected to rise

Supplementary note: Only Google Shopping ads (in the form of image price comparison) will be disabled. Text search ads will still be retained.

Iv. Comment System and Compliance Upgrade

1? ? Vine program Triple upgrade

Pre-registration (effective from July 2nd) : You can register your product as soon as you create a Listing without waiting for it to be warehouselocked

Pre-sale period accumulation: Support application for evaluation during the transportation/customs clearance stage. The click-through rate of products with zero reviews can be increased by 40%

Anti-abuse mechanism

? do not merge variants to get comments

? Open to: brand-registered sellers + brand-authorized dealers (must meet the requirements of FBA new products + less than 30 comments)

V. Account Compliance and Risk Warning

1? ? eu battery law enforced (effective August 15)

? site: 9 major EU sites including Germany/France/Italy/Spain

? requirements: For battery-containing products, a valid EPR registration number must be provided

? risk: product delisting + pan-european scheme (EFN/Pan-EU) permission freeze

2? ? European station "MUFUS_ADDRESS" associated block number

? Essence: Strong association of address types (duplicate overseas warehouse/return address/tax agency address)

? Consequence: the account is directly deactivated

3? ? buyer review function offline (discontinued on September 30)

? Alternative: a complete shift to the Voice of Buyers (VOTC) system